About Ashmira

Ashmira is more than a fragrance brand — it is a story of passion, identity, and the belief that every woman deserves a scent that reflects who she truly is. Founded in Egypt with a vision to bring global fragrance inspiration to the local market, Ashmira was created to offer high-quality body fragrances that feel luxurious, expressive, and accessible for everyday use.

Our journey began with a simple idea: fragrance should not be complicated. It should be joyful, personal, and able to transform an ordinary moment into something memorable. Guided by this philosophy, we designed a collection of six distinctive fragrances — Be Attractive, Be Happy, Be Loved, Be Excited, Be Free, and Be Delicious — each crafted to express a different emotion and personality. From fruity and fresh to sweet, floral, and warm, every fragrance tells a story and invites you to connect with the version of yourself you want to carry through the day.

At Ashmira, elegance lies in simplicity. We focus on clean, vibrant, modern designs that make your fragrances a part of your lifestyle, not just your routine. Every bottle is thoughtfully created to reflect the mood of the scent inside, making it visually appealing while staying true to the spirit of modern femininity.

Quality is at the heart of everything we do. Our fragrances are developed using carefully selected ingredients that deliver long-lasting freshness and a refined aromatic experience. We aim to bring you scents that stay with you — not only on your skin, but in your memories.

As a young, passionate Egyptian brand, we take pride in combining global inspiration with local insight. We understand what today’s Egyptian woman loves, what she looks for in her daily fragrance, and how scent can empower her to express her individuality with confidence.

Whether you choose the warmth of Be Loved, the sweetness of Be Excited, the freshness of Be Free, or the joyful spark of Be Happy, Ashmira invites you to discover the fragrance that truly represents you.

Ashmira — Scent Your Way.
Because your story deserves a scent as unique as you are.